• Interactive Front Cover – A video of Topshop at a shopping mall (sped up) of people walking in and out (time lapse)
  • 400 word feature– About Topshop generally and about how Kylie and Kendall Jenner are releasing a Christmas collection.
  • What to include:
  • Founded in 1964
  • British multinational fashion retailer of clothing, shoes, make-up and accessories.
  • Began in a basement of a department store
  • Now have 300 stores in the UK alone
  • They ship to more than 100 countries
  • In 1978, a boys’ and young men’s version, Topman, was introduced
  • In 1992 Topman and Topshop combined forces at 214 Oxford Circus to create the world’s largest fashion
  • In May 2007, British supermodel Kate Moss, designed her first collection for the brand.
  • In 2014, Beyoncé signed a deal to launch an activewear brand with Topshop.
  • Cara Delevigne opened and closed Topshop’s ‘Unique S/S 15’ collection in London
  • I will interview someone who like s Topshop asking hem what they think about Kylie and Kendall Jenner bringing out a Christmas collection.

I have researched these facts so that i will be able to give the reader some important facts about Topshop and make the feature sound exciting to read as i have gathered the latest information abut Topshop about Kylie and Kendall Jenner.

 

  • Side Feature-How fashion has changed over the year:

What to include:

    • Clothes haven’t always been about fashion- warmth
    • Later humans started to add some fashion to their style, and this slowly evolved into a trend. Soon nobody was caught dead without clothes.
    • 1100’s:
    • In the 1100s wool became very popular for all classes because it was very warm.
    • Married women would braid their hair, and wear a veil. Long hair was a huge fashion, some were so desperate that they’d purchase hair from the dead, and would wear it
    • 1200’s:
    • In the 1200s men wore tunics over linen shirts.
    • Women of the 1200s wore a loosely fitted gown, with long tight sleeves. Richer women wore more embroidery, mantles, and fur
    • 1600’s:
    • Fashion in the 1600s started becoming a little bit freer
    • The western look came in style. Men started wearing leather boots, and leather cowboy hats
    • Large beards and moustaches were very popular
    • Children dressed exactly like mini adults. Females started wearing dull plain dresses.
    • 1800’s:
    • Women dresses were tight around the torso. They had about 4 outfits each, and they had different dresses for different times of the day. Morning dresses were worn inside the house. The morning dress was high necked, long sleeved, and was very plain. The evening dress, which was worn out of the house, was very decorative with lace, ribbons, and netting. They are usually cut low with short sleeves. For women the hairstyle was up in a bun, and curled in front in 1825. Married women continued to wear mobcaps, which now had wider brims to cover their ears. No women would leave the house without a hat, or bonnet.
    • Men’s fashion ended with the lace, and embroidery. Breeches became longer, and men started to adopt black coats with tail, and plain pants.
    • 1910:
    • Women started to wear big hats instead of big wigs, long cloaks with big pants, and long wide scarves.
    • The hair was often cut short and styled flat to fit under these types of hats. The flapper dress also came out in the 1920s; it was kind of loose and round
    • Women started to wear pants more often
    • Men started to wear stuffed trousers, and two-toned white and tan, or white and black shoes for casual events. They’d wear black-patented leather shoes for formal occasions, though the lace up shoe was starting to become wildly popular for men.
    • 1930’s:
    • The fashion was a lot like a prom dress. It was tight, showing off a female’s most feminine features, such as the hips, with a big low-cut V done the back.
    • The hair was also very big, a little bit like an afro.
    • Men started wearing berets, and top hats.
    • 1970’s:
    • In the 1970s it was more about individuality then fitting in. People would ware whatever they thought was “awesome” or “cool”. Of course individuality led to hippies, hippies usually wore ripped jeans, ti-dye shirts, or other crazy things.

    I have gathered this information so that instead of doing a feature on just Topshop, it had a bit of information about the actual clothes the sell and it got to that point, which is why i am doing a side feature on the history of fashion and how we have got to this point in fashion today.

 

  • Blog–  how I love Topshop

 

  • Review-  I will be reviewing this years winter collection at Topshop
  • Think about who my audience is- 13-25 year olds
  • Address the audience when I am talking to them as “You” so I am talking directly to them.
  • I am choosing to keep my review informal
  • Entertain them and keep them interested whilst informing them about the product
  • It should inform
  • and where and when the audience can purchase the item
  • tell the audience if they should get it or not
  • How to structure my review:
  • Introduction: Give an overview, (what is the product is, where it’s from, when I got it) your conclusion about the product (did I enjoy using it? What was the result?)
  • Second Paragraph: description of the product and what it’s made out of etc.
  • Third Paragraph: My analysis of the product. The good and the bad. (Making sure i use lots of examples to support what you are saying)
  • Fourth Paragraph: When the product is out, I then need to tie it back to your original points made in the first paragraph. Provide guidance, should the audience go and purchase the product?

The Website I Used

Kyle and Kendall Jenner

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