What is social media marketing all about?
Social media marketing is a form of advertising through social media sites such as Facebook, Twitter and Instagram. It’s really useful in this day and age because most people use social media in their daily routine in life. Companies use it to share information about their product/business so that people can share this with their friends/followers. It’s also a helpful way to advertise because it’s very youthful and current.
Social media is now something everyone relies on, especially journalists and the media. However, we haven’t always had social media to get word around that easily; the process of advertising and sharing information used to be a lot slower and harder. Although the more traditional methods of marketing (print, tv, radio, etc.), are still being used as a type of marketing, it’s not quite enough which is why the marketers have had to adapt to society.
One of the most noticeable changes is that marketing has become much more “conversational” in nature. Social media has enabled people to have a voice and a chance to be heard as much or as little as they want. This is why it has become important for advertisers to change the way they view their customer base. With traditional ways of advertising seeming to come across as impersonal, it has become almost essential for a company to draw closer to its core audience through open discussion, media sharing and relationship nurturing.
What is a freelance photographer?
Freelance photography is photography done on a per contract basis. Instead of working for an employer, a freelancer works on multiple projects for different clients.
Photography careers can vary due to the fact there are a lot of different categories are themed businesses that need photography. One of them being an events photographer; this is where the photographer will capture stills of the clients events, most commonly weddings.
Social Media Marketing:
An example of a company within the social media marketing industry is Echogravity. People who have their own business who need help advertising through social media can hire someone from Ecogravity to manage their social media accounts for there business.
Another example is Webimax. – “This service is able to take control of as much or as little of your social media marketing campaign as you need to help you increase your brand awareness, search engine ranks and revenue.”- http://www.toptenreviews.com/business/marketing/best-social-media-marketing-services/webimax-review/
As the Social Media Marketing Manager, you are responsible for managing and delivering all social media activities for clients.
As the Social Media Marketing Manager you are responsible for:
- Managing the social media marketing strategy for clients; focusing on LinkedIn, Twitter, Facebook, Google+, YouTube, SlideShare.
- Execution of all social media activities (i.e. tweeting, sharing, engaging, liking, increasing social reach, doing the heavy lifting, etc.).
- Communicating in a professional, but unique social media “voice” for each client; directly aligned with the clients’ thought leadership and content platform.
- Creating social media campaigns and calls-to-action that drive target buyers to client sites and generate leads for our clients.
- Spending hours on LinkedIn every day engaging with our clients’ target audiences by sharing content, finding ways to grow LinkedIn company followership, and improve overall engagement with our clients’ LinkedIn Company Pages.
- Tweeting at least 30 – 50 times a day while engaging influencers to increase the followership of our clients’ social media profiles; receiving multiple mentions and retweets in the process.
- Posting several Facebook posts each day and finding new ways to leverage Facebook for professional and business purposes.
REQUIREMENTS OF THE JOB:
- Graduated with 4-year degree with focus on Marketing or Journalism from a reputable university.
- 2+ Years of Social Media Marketing experience on all major social media platforms – LinkedIn, Twitter, Facebook, Google+, YouTube, and SlideShare.
- Verifiable examples of social media marketing successes and wins.
- Impeccable attention to detail.
- Exceptional business writing skills and can visualize as well as convey a message into relevant and interesting content.
- Expert level skills in using and navigating social media networks’ native web apps, 3rd party social media tools, and “the internet” to run it all.
An example of a wedding photographer business is Ellie Grace photography. This is a freelance company by a local in Sheffield. – http://www.elliegracephotography.co.uk/faqs
Another is Diamonds and Doodles- http://www.kindredphotography.co.uk/diamonds-and-doodles
As an events photographer, you are responsible for capturing images of the whole of the event.
The day in the life of a social media marketer…
This is what you can expect:
“8am (or earlier if you can – my day normally starts at 7am at the latest)
Get to it early. If there is spam or inappropriate comments, you want to get to it and deal with it before either the client or other fans see it. Avoid the morning client phone call or email and check all the Facebook, Twitter, Pinterest, Instagram, Youtube and Linkedin (and any other) channels early.
Reply to all the comments, pass any relevant feedback or questions to the client as needed and do all other housekeeping on the pages as necessary. Social media doesn’t sleep so you need to give that impression!
Take a look at emails for anything urgent – look after that and then check Google Alerts and Hootsuite for mentions of the brand along with any other software you use to track this. Then check the other keywords you track to find interesting content.
Look at all the content scheduled to go out that day. Add in anything you think is useful from your 9am check and then schedule all the posts for the day using Hootsuite or similar.
Take a little bit of a mental break before you go cross eyed from all the typing, copying, pasting and clicking. And then start on the emails that have come in from clients.
Check in again to all the pages to make sure that posts have been well received and moderate any comments, questions etc, dealing with them appropriately.
Time for a spot of lunch – get out of the office as to not stare at the computer and spend your ‘free time’ on Facebook.
Time for another quick check of the pages – people tend to check Facebook on their lunch break so it’s good to do a double check after lunch.
Prepare a report for client updating them on performance of their social media presence. Each client should receive one at least once a month.
Take time out to create some new content for the pages. I like to ensure each page has at least a week of content written ahead of time – some clients prefer a whole month and this will depend on the need for ‘immediate and timely’ content. It’s good to tackle this in small chunks each day rather than have a whole day of content writing at the end of each week or month.
Another look over all the pages again.
You’ll wanna do one last check before you go to bed. It just means less surprises in the morning. You don’t have to – but it tends to make the morning run smoother. The internet does not sleep!
It you set up your systems and keep to your ‘checking’ times – you will find that it’s not as stressful as it seems to manage several pages. Once you get into a routine, the day will flow and you are able to get faster and more efficient and checking and moderating all the different channels.” – http://www.stayathomesusie.com/a-day-in-the-life-of-a-freelance-social-media-manager/
From looking at this blog from someone who works as a social media marketer, i can see that the job requires to work from home. I can also see that the job isn’t necessarily easy, throughout the whole day you need to be constantly checking the social media and constantly blogging on it, if not the content would get buried under other posts.
Job Ad and Skills Audit
Social Media Marketing
- This is a link to a job advertisement for the Ecogravity social media marketing business.
These are some of the skills that the job description says you need for the position:
- “You are self motivated, hungry for a challenge, and looking to make an immediate impact.
- You are fully entrenched in social media culture and understand the fine line of managing a professional, but effective social media presence.
- You want to work hard and be part of a fun, growing company.
- You balance your life with work as you see fit (as long as you are fully dedicated to the role).
- You like working from home… even in your pajamas at times.
- You have an advanced understanding of web technology and how it supports marketing.
- You like writing and are good at it, and have strong proofreading capabilities.
- You have strong marketing foundational knowledge.
- You are organized and can work independently.
- You like having a variety of challenges and touch on all facets of marketing.
- Your attention to detail is impeccable. You produce a work product that requires little modification. You are almost a perfectionist.
- You are smart, creative, accountable, willing to go the extra mile, and really “get it”. If you don’t understand this bullet, you aren’t a fit.” – http://echogravity.com/social-media-marketing-manager-job-description/
A lot of these skills are life skills that you learn during school, college, university and work experience. However, a lot of the skills also requite specific knowledge and learning such as what type of language to use when writing.
I feel like I have few skills for the job such as being familiar with social media and being able to navigate myself around, I also feel like I would be able to fulfil the responsibility of ‘communicating in a professional but unique social media voice’ because I have grown up in a generation where social media is a big part of our lives therefore I have all sorts of different social media accounts and have experienced them all. I have also learnt a lot of these skills in college such as being able to write in a journalist manner from being on a journalist course. I also feel i have the skill “You like writing and are good at it, and have strong proofreading capabilities.” From being on a journalism course i have built this skill from learning how to write and proofread. “Your attention to detail is impeccable”- i feel like I have gained this skill because I did and at qualification in GCSE and many qualifications in photography (GCSE photography, AS photography, Photographic Communications), and you need to have an eye for detail in these artistic genres in order to be able produce similar things from your inspirational images.
However, you also need qualifications such as a 4 year degree with focus on Marketing or Journalism, 2 year+ social media marketing experience etc which i don’t have.
This is an example of a photography job ad- http://www.indeed.co.uk/cmp/Rhubarb-&-Custard-Photography/jobs/Part-Time-Experienced-Portrait-Wedding-Photographer-996eea9748a603f8?q=Event+Photographer+Required
“Personal Qualities and Skills Required: –
General all rounder
Very Strong interpersonal skills
Excellent organisational skills High level of motivation
Excellent communication at all levels
Able to perform while under pressure and to meet deadlines
Flexibility and willingness to work extended hours if work pressure demands.
Proactive, analytical and logical thinker
Enthusiastic team playerWilling to be involved in all aspects of the business
No Criminal Record. Full Drivers licence. Fully CRB checked (we can organise this)
You will be required to use your own transport to get to jobs such as weddings etc, the mileage for which will be re-imbursed as standard.”
I would say I have some of these skills such as:
- “being a general all rounder”- From starting a new college course and meeting new people i feel like i am a general all rounder because my confidence has improved and I’m easy to get along with.
- “excellent organisation skills”- From doing some jobs in for people in photography and working to deadlines in college, i have been able to build on my organisation skills through time management general organisation of work and clients.
- “Proficient in the use of common photographic computer packages, including Photoshop and Lightroom, preferably with a working knowledge of Microsoft Office and or Apple Mac Office Suite.” – From doing a journalism course and ding many artistic based subjects in GCSE, I have been able to build on my skills on software such as Photoshop.
My personal Action Plan
- Social media marketing (or marketing in general)
My target grade for the UAL course- Distinction
My course choices-
- BA Honours Photography- https://www.shu.ac.uk/study-here/find-a-course/ba-honours-photography-fulltime
the reason why this course interests me is because i have always had a strong interest in photography as i like to be creative and express myself through artistic mannors.
- Normally GCSE English language and mathematics at grade C or grade 4 or above, plus one of the following• 112 UCAS points from at least two A levels or equivalent BTEC National qualifications, including at least 32 points in a relevant subject. We accept AS levels. We accept General Studies.
- BA Honours marketing- https://www.shu.ac.uk/study-here/find-a-course/ba-honours-marketing-fulltime
After doing the first year of a journalism course, marketing has started to interest me more and more because i like the idea of being able to orginise and plan someone else social media or even just marketing in general.
Normally, five GCSEs at grade C or grade 4 or above including English language and mathematics, plus one of the following
• 112 UCAS Points, including at least 64 points from two A Levels or equivalent BTEC National Qualifications We accept AS levels and general studies
- I have had many experiences in work experience to do with photography. My name has been passed around to people and i have managed to have 3 jobs which involved taking pictures at 3 different events – 2 were parties and the other a farm festival. From this is was able to gain experience and confidence in working with clients and understanding what they wanted to get out of the photo. This has also give me the opportunity to to give business cards out to the people at the events in order to have more experience.