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Reflective Report 10.3.1, 10.3.2

Focus Group Report

From letting my focus group read some of my articles and look at some of the content that I have produced, I conducted 3 questions to get some feedback on my content.

The first question that i asked my focus group was “what dd you like about the types of topics that i have written about?’. From asking this question, the feedback I revived from all of my focus group was that it was easy to read and follow, it targets a variety of age ranges within the target audience range (16-24 year olds). Some people also said that they liked that i had some seasonal topics within the content.

The next question I asked was ‘Did you think that the topics related to the target audience of 16-24 year olds?’ and ‘Why?’. All of y target audience said ‘yes’. People said that his is because all the topics are rally relevant (or were relevant at the time), and are current news. They also said that they were informative (especially the one about road safety because a lot of people i this age range are passing their driving tests).

Finally, the last question i asked was ‘If my article were in a magazines would you read them?’-again, everyone said ‘yes’. The reason for this is because they said that they stand out and are fun articles to read. Some people also said that they found them informative, factual and relatable.

Unit 10- Evaluation

In this report, I am going to evaluate the copy that I have produced. I have produced news stories, photojournalism, media packages, a blog and a review. I will explain how I sourced my stories and why they were relevant to the stories. I will also describe how and why I chose to write the stories that I did and also about ethical standards etc.

As a journalist, you have to be able to write in different types of ways, adapting to different surroundings; news, features, photojournalism and online. For news, depending on what you’re writing about, you have to be formal in the way that you use language. You also write using correct dialect and don’t use any slang. In features/blogs, you can write more like how you speak, using slang and words that you would use if you were talking to a friend. When writing a photojournalist piece, you write as though you are describing what’s in the image. I adapting to all these diverse ways of writing when I wrote my pieces.

The sources I used while producing my copy depended on which pieces I wrote. For my cyclist article that I produced, I used my dad as a source because the article was about him doing a charity bike ride. I also used the internet to find out more information about the event to include in my article; this is the website I used: http://www.londonparisbikeride.co.uk/itinerary-L2P.aspx.

For the Kylie Cosmetics article that I produced, my main source was Kylie Jenner’s social media. I got the idea from her Instagram page, as she was consistently posting about her makeup brand and I knew that it was a big topic that everyone knew about. Therefore, I used the opportunity to write this article because I knew that it would appeal to my target audience (16-24 year olds).

I also did an article on Bonfire night. I got this idea because it was that time of year and also got inspired by the RSPCA website, as they were talking about how to keep pets safe on bonfire night. This is website I used: https://www.rspca.org.uk/adviceandwelfare/pets/general/fireworks. I thought that this would appeal to my target audience because young people are very involved in fireworks when it comes to that time of year, consequently I thought that this article could be quite educational and helpful to them.

I did an article about how the Great British Bake Off was moving to Channel 4. This was a big subject at the time that I wrote this and therefore was very relevant to my target audience. I used social media as my source (mainly Twitter) and even got in touch with an ex contestant through Twitter and he was able to tell me his thoughts on the matter. I also used the news for more information on the matter: https://www.thesun.co.uk/tvandshowbiz/1777502/sue-perkins-and-mel-giedroyc-have-quit-as-hosts-of-great-british-bake-off/.

When writing my pieces, I did hit an issue to do with ethical standards. When writing my Bonfire Night article, I wanted to use a quote from an RSPCA member of staff that I had seen online. However, I couldn’t use this quote because there would be a problem with copyright as the person whose quote it was didn’t agree to be features in my article. Yet I solved this issue by finding my own quote for the article.

When it comes to ethical standards, I also had to make sure I was professional when conducting interviews. I did this by being polite and friendly and also making sure I explained my questions to the subject in detail so they knew exactly what they were answering. I also had to make sure I met certain deadlines when writing my articles for The Star- especially with the seasonal ones such as Halloween and Bonfire Night, because after the day of the event, it would no longer be relevant.

I picked out key information to write my stories based on what I thought my target audience would most appreciate. For example, with the Bonfire Night article, I tried to base it around animals and how to keep them safe because I thought that this would get the reader’s attention more easily. I planned my stories my arrangement the structure of my stories and planning where and who I would get people quotes from.

I think that my articles have strengths and weaknesses. One for the strengths of my articles is that they have all been written in a professional way. I think that my best article is The Great British Bake off article because I conducted the interview professionally and also wrote it in a specialised way. One of my weaknesses while writing these articles is on my photojournalism piece. For this, I wrote small captions to go with the picture, however I now feel like I could have wrote a small article to do with bike riding trails in Derwent for this photojournalism piece.

I feel like my articles would be fit for publishing because I have written them in a professional way and made sure all the spelling and punctuation is correct.

If I was to go back and do anything different when it came to producing my work, I would have planned a little more before because when writing them, I felt like I didn’t have much of a point to my stories and then would have to backtrack to find a more valid point, which would save me a lot more time if I’d have done this before.

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